Any information about an individual that identifies him or her.
In order to be able to offer you the products and services that you want and that best suit you, we need to know certain information. For example, when you sign a contract for funeral services, we need to know, among other things, your name, address and relationship to the deceased, as well as the requester’s date of birth and health insurance number. Similarly, when you sign a pre-arranged funeral services contract, we need to know your social insurance number, as it is required by law for a trust deposit. And when you use our transactional site for the purchase of certain products, we must collect, among other things, your name, address and credit card number so that we can provide you with the products you want. This information will be collected directly from the individual to whom the information relates. However, the company may need to collect information from third parties, for example, to ensure the accuracy of certain information. In such cases, we will ensure that we act in accordance with the law.