Magnus Poirier was born on July 30, 1895.
His wife and future business partner, Ernestine Guénette, was born in Saint-Jérôme on July 2, 1894.
Magnus Poirier Funeral Home is the fruit of the tireless effort of this young couple who wanted to build a promising future for their family.
Magnus Poirier obtained his embalmer’s license on June 9, 1921, with the Dominion College of Embalming and then began a career as an embalmer for Maison J.S. Vallée in Montreal. And so the passion was born. Ambitious, bold, enterprising and driven by an undeniable will to succeed, Magnus Poirier obtained his funeral director’s license on March 15, 1923, and opened his first funeral home on St-Dominique Street, in Montreal. Over the years, a series of acquisitions, innovations and modernizations would transform both the business and the funeral industry into what they are today.
Magnus Poirier offers customized service to its clientele, at a difficult time in life when people need warmth and comfort. These concerns have consistently guided the Poirier family’s work. They have always wanted their business to deal personally with families who have put their trust in them, just as founder Magnus Poirier did.
Your second family™. A tradition of hospitality and generosity that is proudly carried on by our current staff. Magnus Poirier would often repeat:
-We should never grow so large that we cannot personally serve our clients.
The funeral director is a friend, yet no one seeks his services for themselves when they are living. When we do look to him, it is always for others and under such circumstances that it is easy to overlook the care and attention he provides. Furthermore, he is always in contact with the bereaved. He must approach his work with constant seriousness and empathy for his grieving clients. This dignified attitude of the funeral director makes him a citizen of notoriety in all organizations. (From Biographies canadiennes-françaises, 1923)
Five generations of funeral directors have enabled Magnus Poirier to establish strong relationships on many levels. The Poirier Funeral Home tradition is carried on today by his grandchildren, great-grandchildren and great-great-grandchildren. Magnus Poirier has proudly served the greater Montreal area since its foundation in 1923.
A long family tradition handed down from generation to generation